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“The licensing of the games has probably been one of the hardest parts of the journey, but also the most rewarding,” says Cottam. Inside UK’s £1 billion videogame franchise RuneScape As with Spotify, content owners receive a royalty when their games are played on Antstream.
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Opting to connect a PS4 joypad – you can also use PS3, Xbox or Switch Pro controllers – with three clicks I am up and running with a quick blast on Metal Slug.Īvailable on Windows, Mac, Android, Linux, Amazon Fire, Android and Android-powered Nvidia Shield, Antstream’s licensing partners include Disney, Bandai-Namco, Taito, Atari and Warner Bros. The app is simple to navigate and I see a whole host of my favourite games on the top menu. We try and make the experience as simple as we possibly can.
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And it doesn’t matter if you’re on a mobile or PC or console or set-top box. “ It’s that accessibility that makes a difference: whether you’re seven or 70, you should be able to play Antstream without any hassle or technical knowledge. B efore Spotify, people had Napster, which almost normalised the idea that people were just downloading music illegally.
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“ Games are as much a part of my culture as music and movies yeah, I could download an emulator and a ROM file illegally and play it, b ut that just didn’t seem to be the right thing to do. Then w hen Netflix first came out, I binged on Star Trek… and it got me thinking about games. “ When Spotify came out, I realis ed I could get access to all this music I could never get on vinyl when I was a kid. “My dream was to get this incredible content and make it instantly available to everybody – not just people who could download and configure emulators, or source the original hardware like yourself ,” he tells me after we show off the multiple old-school consoles we own on Zoom. “ I wanted to m ake playing those games as easy as watching a video on YouTube. However, coming 18 months after launch, the decision perhaps also reflects Cottam’s (pictured above) original founding principles.
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Despite being an avid retro gamer myself – and having grown up playing many of Antstream’s titles, from Pac- M an to Galaga, Bu bble Bobble, Sensible Soccer and Mortal Kombat – at this point I couldn’t justify adding a further subscription to my household outgoings on top of Spotify, Netflix and PlayStation Plus.Įven the demise of emulator sites hosting free historic game files – the casualty of legal action from the likes of Nintendo – and the rising price of original hardware and software weren’t enough to keep Antstream subscription-only. Previously, when we were subscription-only, we got quite a bit of pushback on that… g ames just weren’t quite ready to say: ‘I’m going to pay £9 a month for this service.’” “It really changed the perception of what we were doing. “ It was a real eye-opener for us to remove the barrier of a subscription,” he acknowledges. The company – backed by Chinese internet giant Tencent as well as the grassroots of the gaming community through Kickstarter – saw instant 10x growth in December with the addition of an ad-supported free tier. With an eye-watering 3,000 games licensed for inclusion and plans to add PC and PlayStation titles to its app later this year, Cottam is not l imit ing Antstream to 2D ga mes.
W e’ve got a slightly different strategy in terms of our content b ut as a service, I think you’re go ing to see us grow quite rapidly to sit alongside some of these big players.
“ A ntstream sits alongside those companies. There’s also Amazon L una and Google S tadia. Sony has had a streaming service for a while on PlayStation. “Look at what Microsoft is doing with Xbox. “You’re starting to see the games industry move towards streaming in quite a big way,” the CEO tells BusinessCloud. Steve Cottam has a dream – to sit his London scale-up alongside the biggest names in the $155 billion videogames industry.Īfter years of moving between the games industry and corporate IT, he founded Antstream Arcade back in 2013 to bring videogame streaming to the masses.īilled as the world’s largest collection of retro games, Antstream is a streaming platform featuring a dizzying array of more than 1,300 games which dominated the arcades, home computers and consoles of the 1980s and 1990s.
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